Our Story: Why We Built Cloud37
The Problem We Faced
We didn't start by trying to build a product. We started by trying to solve our own problems.
As builders deep in the AI space, we were creating custom AI solutions for real businesses — and every project came with the same pain:
- Code that couldn't be reused across clients
- Training data scattered across different platforms
- Managing multiple AI systems and deployments manually
- Needing more technical hires just to scale
The Solution: Cloud37
We saw the same AI needs across multiple clients — but we had no efficient way to build once and deploy everywhere.
So we built Cloud37 for ourselves. To create templates that could scale. To manage all our custom AI systems from one place. To deliver better results — faster — without rebuilding from scratch every time.
Then we realized something bigger: If we needed a platform to build custom AI without limits, so did thousands of other builders, consultants, and agencies.
That's when Cloud37 became more than just our internal AI-building platform. It became a way to help others build custom AI solutions — without the technical overhead. And now, Cloud37 is your custom AI platform — so you can focus on what you do best: running your business, serving your clients, and building AI that actually understands your unique needs.
Meet The Founders
Jeff MacPherson
CEO - Co-Founder
A track record of breakthrough innovation to Cloud37. As a three-time tech founder with a notable e-commerce exit, Jeff pioneered the first Instagram direct message chatbot supporting over 500 million followers and facilitating nearly 1 billion messages. His work with brands like Tony Robbins, Dean Graziosi, and F45 Training proved that custom AI solutions could drive massive results when built specifically for each business. When Facebook shut down his direct message tool and launched their own version, Jeff learned firsthand why building on your own platform matters. His ability to stay ahead of emerging technologies showed again when he became the #3 creator on Crypto.com, launching an NFT project that generated over $2.5M in 14 days with zero paid advertising all by understanding what consumers wanted and positioning ahead of the technology curve.
Matt Farmer
CAIO - Co-Founder
A veteran digital marketing strategist and AI influencer (@mattfarmerai) with 300k+ followers who's been riding every major tech wave since 1999. As a four-time ClickBank Platinum affiliate and former eight-figure agency founder, Matt built and successfully sold his marketing agency after scaling it across multiple clients and industries. His experience as CMO for global sports brands like ATP Tennis and UEFA taught him that every business needs AI that speaks their language, not one-size-fits-all tools. Matt keeps up to date with emerging AI technologies and has worked with over 500 AI brands over the last 2 years, including companies like Google, Nvidia, ElevenLabs, and many more. This deep industry knowledge drives the strategic vision behind Cloud37's approach to helping agencies and consultants transform their AI capabilities.
Matt Farmer
CAIO - Co-Founder
Together, Jeff and Matt built Cloud37 because they lived the pain of recreating custom AI solutions from scratch for every client. Cloud37's recent success helping a client generate $2M in just 10 days through custom AI workflows shows exactly why generic solutions aren't enough.
Now, they're helping thousands of other builders, consultants, and agencies scale their expertise without the technical overhead.